Site Infor: Launched in 2007, CUTWATER is a new San Francisco-based advertising company that creates iconic brand stories inspired by the intersection of design, interactive and advertising for companies such as Jeep, Ray-Ban, Persol, Fox Sports, Motorola and Seagate/Maxtor. CUTWATER is an Omnicom Group Inc. Company. CUTWATER's mission is to pioneer new ways and new forms of bringing big brand ideas to life. CUTWATER is a full-service agency, offering a creative department built around the philosophy that all disciplines -- design, interactive, and advertising -- must collaborate in order to develop a deeper, single-brand story. This triple-play, one-entity approach is the most natural way to ensure that team stakeholders share ownership of one idea. The result: produce complete, cohesive, iconic brand stories that expand across what the agency refers to as the 'asymmetrical' media environment.